20. Use synonyms and pronouns:
Problem #1:
A succession of sentences that excessively repeats words or phrases without pronouns and synonyms can be mind numbingly painful to read.
Solution:
Use synonyms and pronouns to avoid
redundancy and irrelevance.
-Use repetition of key words or phrases
-synonyms
-pronouns
-repeat key words
(dovetailed, begin-the-same, and end-the-same sentences)
For example:
“My opponent argues that this proposal would cost $3 million. Actually, the cost would not exceed $1 million.”
-Use synonyms to summarize a previously stated idea:
For example:
“In the last scene Jake risks his life for his friends. This heroism clashes with Jake’s earlier cynicism.”
-Use pronouns to avoid tedious repetition:
tedious repetition: The new Lexus sedan’s six-cylinder engine consumes amazingly little oil. Consuming small amounts of oil is one reason for the popularity of the Lexus sedan.
revised with pronouns: The new Lexus sedan’s six-cylinder engine consumes amazingly little oil; this is one reason for the popularity of the car.
-note how “this” replaces “consuming small amounts of oil”